What We Localize
- Websites: Corporate websites, e-commerce platforms, and brand websites adapted for multilingual audiences.
- Software: User interfaces for desktop software and mobile apps, with language and presentation tailored to local users.
- Games: In-game text, user interfaces, voice-over scripts, and subtitles translated and adapted for players in different markets.
- Product Materials: Product manuals, packaging information, and labels translated and formatted for multiple languages.
- Marketing Content: Marketing copy, social media content, and email campaigns adapted to resonate with local audiences.
Our Approach
Effective localization requires an understanding of how people communicate, what they expect, and the cultural and legal context of each market. We consider details such as date formats, currencies, and the associations that colors and icons may carry. This attention to language, design, and local conventions helps your content feel natural, convey its intended message, and serve its purpose.
Our Process
1. Define the Scope: We identify the content to be localized, agree on the target languages and markets, and confirm your requirements.
2. Extract the Content: We prepare the text for translation, extracting it from website code, software resource files, and other source materials as needed.
3. Translate and Review: Native speakers of the target language with relevant market knowledge translate the content. A separate reviewer checks it for accuracy, consistency, and natural expression.
4. Integrate and Test: We integrate the translations into the original files, then check their display and functionality.
5. Deliver and Maintain: We deliver the localized versions and support subsequent content changes through incremental updates.